As the telecommunications landscape continues to evolve with smarter devices and faster networks, the adoption of OTT services is underpinned by the number of operator-owned OTT services launched since 2011. Competitive threats from OTT players like Skype, Viber, WhatsApp and Fring is one reason driving operators to offer over-the-top (OTT) mobile VoIP services, the other is subscribers and their insatiable appetite for smart devices and associated apps which are innovative and easy to use.
Operators evaluating the move into OTT are challenged with many technical and business issues. Cicero has developed a solution which address these challenges to enable operators quickly and cost-effectively reach service launch.
Over-the-Top(OTT) Carrier Solution
Cicero’s OTT Carrier solution includes both software and services packaged to enable a seamless service experience. The solution components include:
One of the compelling features of the solution is that operators do not have to make any changes to their existing environment.
For operators who do not own their own cellular infrastructure (cable MSOs, MVNOs, fixed-line) offering an OTT VoIP service is a cost effective and efficient way to get into the wireless market without having to invest heavily in wireless assets. Operators can easily move from triple to quad play services with a Mobile VoIP offering, customised and branded as their own. Subscribers would have the option of using their own device and downloading the VoIP app from an on-line store such as Google Play or the App Store or getting a new phone as part of a new service bundle with the VoIP app pre-installed and configured ready for use.